Set Your Sole Free with Ipanema

Hey Coffeeholics! Arent we all glad that the rain has finally stopped pounding? Hope you are all ok then. Anyway, last week I had the privilege to attend an event which was the Ipanema Soul Search.

One of the challenges in the world of fashion is finding stylish but comfortable footwear. I do love all the different types of shoes out there. One of the things I look for in my footwear is comfort and the brand Ipanema does come into mind when we talk about that. One of my friends swears by Ipanema and says that its the most comfortable footwear ever and has bought several pairs as proof. Besides being super comfy, I was pretty happy to check Ipanema out and see what they have in store for us this season. 

IPANEMA has grown to become well known not only in Brazil but all over the globe giving stylistas footwear that can also be a reflection of one's individuality. Last year, the footwear label invited the stylish elite and the fashion-savvy flock of style onlookers with a majestic celebration dubbed as an Urban Jungle. This year, IPANEMA digs deep and asks the ever-important question, “What fills your soul?”

Still marked by IPANEMA’s distinct jovial, fun spirit—embodied in its brave array of footwear designs—the leading footwear brand ups the ante of its style sensibility by foraying into the soul of its demographic of women of passion.

Beyond exuding the festive and exotic vibe of the beaches of Brazil representative of their overall brand aesthetic, IPANEMA ventures into the an even greater dialogue with its consumers leading to a search of one’s soul: highlighting finding one’s Ambition, Hope, Passion, and Happiness, as vivified in the four new suites of IPANEMA’s latest collection showcased in a stylized fashion show called IPANEMA SOUL SEARCH at the Glorietta 2 Activity Center last Tuesday, August 13, 2013.

The bevy of new designs feature a narrative amplifying the new style direction of IPANEMA speaking to its consumer base not just as a fashion staple and accessory but a mirror to her personality—with an unrelenting emotional bond with the woman that she is.

Encompassing diverse tastes and personalities of today’s breadth of stylistas, the whole of the event venue witnessed how IPANEMA boasted its array of newest footwear finds with a healthy mix of neutrals and brights imprinted with patterns that still evoke its quirky flipflop stamp of braving fashion frontiers through footwear.

Here's a look of Ipanema's newest footwear collection:

   

  

 

  

 

 

 

And these are some of my favorite picks for this collection:

 

In a grand visual treat subdivided in the four elements of: Fire, Water, Earth and Air, the stylish lot joined a revelry of sorts, which marks the culmination of the IPANEMA Soul Search Raffle promo. The finale event was enchanting! We were all mesmerized by the amazing music and the powerful and evocative dancing of these people -- while wearing footwear from Ipanema of course!

I was really impressed with the lead dancer's powerful and graceful moves - while wearing Ipanema Platforms!

Up close and personal. Yes I was seated way up in front very near the "catwalk".. :) 

Awesome dancing in Ipanema flipflops!

Fascinating and impressive! Truly their dance embodied the elements that they were interpreting in the dance as well as echoing Ipanema's latest footwear collection with ambition, passion, happiness, and hope. 

What is fierce?
This photo has got to be one of my favorite..
so happy to have captured this passionate dance move with the smoke effect!

It was truly a wonderful and unforgettable performance, one that I won't forget. I really enjoyed it and not only that because I was also able to hang out again with these bloggers - Shopgirl Jen and Fashionist Architect Rache.

Monthly winners for the months of June, July, and August are treated to a special IPANEMA VIP packs in line with the concept of spoiling her sole.  On the other hand, the grand winner is treated to a trip to Brazil, symbolic of the brand philosophy of searching her soul through numerous experiences from marveling at the wondrous sights, treating herself to a gastronomic affair and even broadening her horizons through meeting new people.

So thank you Ipanema for this wonderful event and letting us see what's latest at Ipanema. And thank you Ipanema for letting me spoil MY sole as well! Its super comfy.. and I love how it feels on my sole. Thank you!

So coffeeholics, to learn more about what's new for Ipanema Philippines, check out their facebook page here.

Have an awesome weekend!